BUSINESS PROFILE tyres are what made us stand out against the competition . The benefits of Tannus technology include increased comfort , grip , durability , chemical stability , safety and personalisation . Tannus is now effectively considered to be a ‘ national champion ’ of the domestic cycling industry by the South Korean Government , and we are committed to supporting the brand ’ s IP , product development and global sales efforts which ultimately uplifts TI as a brand .
2020 represented a year of growth for TI , with revenues growing by over 300 %. Part of this is due to locked-down populations replacing some physical activities ( e . g . group and gym sessions ) with cycling . Based on pre-orders and forecast orders from distributors , the company expect to generate revenue of over £ 2.7 million in 2021 ( growth of over 180 %)
How did the business start ?
Tannus Co . Limited was originally founded in South Korea in 2003 . However , Tannus International was founded in 2013 as a joint venture between Youngki Lee , the CEO and Co-Founder of the parent company and me . Tannus International and I were granted a 25-year licence from Tannus HQ for international ( ex-Korea ) distribution . their best and reach targets , even management . The team can come to me with any of their ideas and concerns and it is largely encouraged to voice
them as it can only help the company ’ s growth .
What is your company ’ s vision and goal ?
The strategic objective of Tannus is to become the leading provider of puncture-resistant tyre products for the micro-mobility sector .
Airless tyres were first released in 2011 before the conception of TI , from 2003 to 2011 the South Korean parent company was creating a proprietary material called Aither for the tyres . An evolution of the Aither compound , Aither 1.1 , was launched in 2015 and allowed for performance similar to traditional pneumatic tyres .
Although several hundred thousand Airless tyres have been sold globally , sales performance has been hindered by the perception of these tyres as simply solid tyres , which have a reputation for being slow , heavy , difficult to fit , uncomfortable and lacking in grip .
TI wants to continue the positive momentum achieved with the release of the Armour insert , Tannus intends to undertake a number of initiatives over the next few years across its sales and marketing , distribution and manufacturing operations . While aiming to pioneer in its initial market of the mountain , biking , racing , BMX ranges and OEMs , it plans to broaden their client base .
Management intends to turn TI into the main global brand and increase volumes sold by turning Tannus International into a genuinely multichannel retailer while optimising costs .
This led to the creation of Tannus Armour , which was released in 2018 , five years after the creation of TI . Armour is an Aither foam insert that sits within a tyre , providing a layer of protection against the main types of damage . We believe the reception by customers and the industry globally has been very positive .
TI plans to bring on many more ambassadors to promote the brand ’ s products . Many of these ambassadors are to be sponsored by the relevant local distribution partner . The company currently has 100 ambassador riders globally .
What kind of clients do you serve ?
Jazz Walia , the CEO of Tannus Tyres
What ’ s the business ’ approach to management ?
The business ’ approach to management is more of an interpersonal one . Everyone is motivated to do
The company estimates that between 10 – 15 % of Airless tyres are used primarily for road bicycle racing ( e . g . the Ukraine national track team ), 20 – 25 % primarily for mountain biking and the rest comprises mostly commuters .
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