BUSINESS PROFILE

Tell us a bit more about your business

Tannus International Limited ‘ TI ’ is the international distribution arm of Tannus Co Limited based in the UK . TI is managed by me and I hold 51 % of the company and have an extensive portfolio in the bicycle industry . The business has been successful in creating two differentiated punctureresistant tyre products from what is already available in the market . The Airless tyre and Armour insert are the products that aim to be at the forefront of the cycling industry .

Airless is a tubeless polymer ( Aither ) tyre – 100 % puncture-proof with lightweight core starting at 370g , which is lighter than most pneumatic tyres with inner tube setups . It maintains constant pressure , meaning tyres do not need to be pumped up . It is compatible with almost all wheels including carbon rims and lasts up to 9,000 km , roughly twice the average life of a pneumatic tyre . Tannus HQ has developed a new Airless tyre called ‘ Airless 2.0 ’ and is expected to be released within the next six to twelve months at the next major bicycle exhibition .

Armour is a clincher insert made from Tannus ’ patented Aither compound offering protection from the four main types of damage , which includes sharp objects , sidewall tears , rim strikes and pinch flats . The Armour comes in both tube and tubeless variants . It has been rated for 5,000 miles as a benchmark ; however , a number of Tannus-sponsored riders have crossed multiple continents on a single set .

How has the business grown since it first started and how did you ensure growth ?

Tannus Tyres has enjoyed a record-breaking year in sales of its innovative punctureresistant tyres . Over the past seven years , Tannus International Limited has established a global distribution network , comprising leading distributor partners present in over 20 countries , which allowed it to expand so rapidly . Jazz Walia , the CEO of Tannus Tyres , explains how the company has grown and the company ’ s plans for the future .

Over the past seven years , TI has established a global distribution network comprising leading distributor partners present in over 20 countries , which allowed it to expand so rapidly . This was only possible due to my extensive experience in this industry and the contacts I have made over the years . My experience in marketing made me incredibly aware that bringing the brand to the attention of customers is a key feature in optimising sales . Thus , the marketing team are dedicated to utilising several social , digital and print media streams in its marketing strategy to give the company a strong visible presence . TI ’ s online business through Tannus . com , Tannus . co . uk and its Amazon site has been effective in driving sales on a global scale . Mastering our online presence will be the most effective way to directly reach customers .

The time and effort on both the product development side and sales side have allowed the company to grow immensely . Being granted patents on our Aither compound , Armour insert and the pin anchorage system for Airless

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