We are starting this year off with a bang with a special cover story for January . Sarah Willingham , one of Europe ’ s leading female entrepreneurs , talks to us about her career so far , balancing parenthood and business , her plans for the future and , of course , her time on Dragon ’ s Den . Beyond our TV screens , Willingham has led an incredibly successful career in hospitality . In her 20s , she led the international expansion of Pizza Express and turned Bombay Bicycle Club into the UK ’ s largest chain of Indian restaurants . She gives insight into how the pandemic has affected the hospitality industry and her predictions for it as we move forward .

This month we focus heavily on business strategy , from our cover story and its tale of global expansion to smaller-scale ambitions , such as what B2B businesses can learn from B2C models . James Petter , General Manager , International , Pure Storage , discusses this in more depth on page 25 . Meanwhile , Peter George , Managing Director of Amazon Payment Services , highlights how his company is helping to provide secure , seamless and convenient online payment services for end users on page 66 .

For our first feature , on page 28 , Gartner reveals the top priorities for HR managers in 2022 and offers advice on how to achieve those goals . Our second feature , on page 41 , continues this discussion and industry experts highlight the best marketing strategies for

CMOs and sales teams .

Marketing is a constantly evolving area , with increasing importance on personalisation and consumer engagement . For a positive customer experience , teams must work together for the best outcome . This is the message from Jason du Preez , Senior Vice President Asia Pacific at SugarCRM , who discusses why the CIO , CCO and CMO partnership is essential to customer experience and , ultimately , Digital Transformation , in our Final Word this month .

We also have a round-up of all the latest business news from across our regions , while our ‘ intelligent ’ brands sections look at the latest news in finance , marketing , HR solutions and employee engagement .

I hope you enjoy this issue and please do not hesitate to get in touch if you ’ d like to contribute to a future edition .

Catherine Darwen Editorial Assistant

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Rebecca Miles , Editor of Intelligent CXO , is currently on maternity leave . While she ’ s enjoying precious time with her new arrival , Catherine Darwen and Jess Abell , will be heading up Intelligent SME . tech and Intelligent CXO . They would be delighted to hear from you . You can email catherine @ lynchpinmedia . com or jess @ lynchpinmedia . com

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