CONTENTS
ISSUE 08
NEWS 6 . LATEST UPDATES :
News affecting you and your business
55 . REGIONAL ROUND UP :
28 .
The importance of brand loyalty and customer engagement
An update of news from around our regions , including Africa , APAC , Europe , the Middle East and North America
12 . LATEST INTELLIGENCE :
Whitepapers from Dragos and Proofpoint
ANALYSIS
34 .
Freshworks : The customer and authenticity
14 . TECH TRENDS :
Government agencies can prevent cyberattacks through good cybersecurity hygiene and employee education
66 . BUSINESS INSIGHTS :
Having a successful customer experience strategy for 2022
41
.
70 . FINAL WORD :
The Green Claims Code : How brands can reward green consumers
18 . INFOGRAPHICS :
37 .
New research finds online channel to be major growth driver
20 . EDITOR ’ S QUESTION :
25 .
What is your message to marketing leaders as they plan activities for the coming year ?
14 . 63 .
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