www . intelligentcxo . com | ISSUE 08

CONSUMER ENGAGEMENT How to ‘ lock-in ’ brand and customer loyalty

PLANNING AHEAD Customer experience strategy in 2022

THE

GREEN CODE Rewarding eco-consumers

CANADIAN BUSINESSES

Paul Roman , Vice President and General Manager of Global Commercial Services at American Express Canada , tells us how Amex is aiding small Canadian businesses with its initiatives , ultimately helping to reignite the economy .