CXO INSIGHT the reins and have total control , but we also ensure that we have a robust support system in place when needed .

What is your company ’ s vision and goal ?

One of our goals is of course expansion , it always will be . I want to see Creams stores all over the world eventually . But I would say , more importantly , we want to ensure Creams positively contributes to local communities as well as the planet , and that we ’ re always giving back . We have made it a real priority to develop more initiatives to support this , such as our apprenticeship scheme , giving young people the chance to get a foothold in the workplace .

Our Creams Academy is a training portal that provides the chance for every staff member to develop their skills , whether they are looking for a short-term boost to take the next steps in their career elsewhere , or if they ’ re looking to stay at Creams long-term and work their way up .

also have quite a cult following of loyal customers . I think Creams is a social experience , thanks to how Instagrammable our desserts are . They demand to be noticed and also are perfect for sharing with friends and family alike .

What has your career looked like so far ?

After completing my degree in Business and Computer Sciences at London Metropolitan University , I realised I had quite a knack for

WE LAUNCHED THE BUSINESS HOPING FOR SUCCESS , BUT I DON ’ T THINK WE EVER IMAGINED IT WOULD GO THE WAY IT HAS .

We also have the Creams Foundation , which supports a number of projects each year , including the construction of education complexes , water , sanitation and hygiene projects and the provision of food and clothing in countries including The Gambia . We also partnered with Crisis in December 2020 , pledging an initial £ 16,000 worth of donations . It ’ s these types of initiatives that are key to us as a business .

What kind of clients and market do you serve ?

Creams appeals to a really diverse audience . Our branding is focused around being quite urban and edgy , but we attract all sorts of ages from Gen Z to millennials , as well as families with young children looking to go somewhere for a treat . We

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