Intelligent CXO Issue 04 | Page 38

INDUSTRY UNLOCKED
and decrease the environmental impact of animal agriculture while keeping hungry people happy . As Harris puts it : “ We aren ’ t a business with a mission statement , we ’ re a mission statement with a business .”
Key players operating in the plant-based meat global market include Impossible Foods , V2food , Beyond Meat , Garden Protein International , Zhenmeat , Morningstar Farms , Novameat , Quorn Foods , Amy ’ s Kitchen , Omnipork , Maple Leaf Foods , Zikooin , The Vegetarian Butcher , Greenwise , Tofurky , Gold & Green Foods , Sunfed and VBites .
WE AREN ’ T A BUSINESS WITH A MISSION STATEMENT , WE ’ RE A MISSION STATEMENT WITH A BUSINESS .
Beyond Meat is one of the fastest growing food companies in the United States , offering a portfolio of revolutionary plantbased proteins made from simple ingredients without GMOs , bioengineered ingredients , hormones , antibiotics or cholesterol .
Founded in 2009 , Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet . Beyond Meat ’ s brand commitment , Eat What You Love , represents a strong belief that there is a better way to feed our future and that the positive choices we all make , no matter how small , can have a great impact on our personal health and the health of our planet .
As of March 2021 , Beyond Meat had products available at approximately 118,000 retail and foodservice outlets in over 80 countries worldwide . It has just announced the appointments of Phil Hardin as Chief Financial Officer , Deanna Jurgens as Chief Growth Officer and Margaret ‘ Jackie ’ Trask as Chief People Officer to support the company ’ s continued growth and innovation-focused culture .
Impossible Foods , whose products include burgers , sausages and pork made from plants , is another American company which has seen huge growth . It recently announced that it has secured Child Nutrition Labels ( CN Labels ) for
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