For businesses to grow , ideas need to be nurtured and encouraged . Chris Locke , CEO of ASPIRE , believes that companies need to create a safe , creative culture for brewing ideas . He offers his tips on how to encourage every employee to capture ideas and how companies can support and grow these concepts .

It might be because ideas are just that , ideas , ideas that will need resources dedicated to test it , that come with uncertainty because it ' s new and therefore is risky .

For others , sometimes there are just too many ideas , and without a process for managing and rapidly prioritising these opportunities , the good ones can get lost in the noise . But what is clear , the better organised and focused a business can be about how they operationalise the idea generation process , the stronger they will be at opening huge new waves of innovation and productivity .

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