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L ’ ORÉAL AND HISTOVERY TO PUT NOTRE-DAME DE PARIS IN THE SPOTLIGHT IN THE FRANCE PAVILION AT DUBAI WORLD EXPO
At the World Expo in Dubai , L ’ Oréal will present ‘ Notre-Dame de Paris , the Experience ’, a virtual immersion in the history of the cathedral produced by French start-up , Histovery , from October 1 to November 1 , 2021 .
The presentation prefigures the augmented exhibition ‘ Notre-Dame de Paris ’ scheduled to take place in Paris in spring 2022 .
As a donor for the rebuilding of the cathedral and an Expo 2020 Dubai partner , L ’ Oréal was keen to share the exhibition in the France Pavilion to plunge visitors from all over the world into the history of Notre-Dame de Paris , part of a UNESCO World Heritage Site .
Using the HistoPad augmented reality technology developed by Histovery , which creates immersive , interactive reconstructions , visitors equipped with tablets will be able to go back in time and see the cathedral being built in the Middle Ages . They will also be able to witness the coronation of Emperor Napoleon I , see the Viollet-le-Duc spire being erected and take a look at the operation designed to safeguard the structure since the fire , prior to the start of the reconstruction .
‘ Notre-Dame de Paris , the Experience ’, sponsored exclusively by L ’ Oréal , will take place throughout October 2021 in the France Pavilion .
It will prefigure the augmented exhibition ‘ Notre-Dame de Paris ’ which will take place at the Collège des Bernardins in Paris in spring 2022 . This larger exhibition will take visitors on a journey back through the cathedral ’ s 850-year history . It is expected to tour Europe , the Americas and Asia while the reconstruction continues .
Jean-Paul Agon , Chairman and Chief Executive Officer of L ’ Oréal , said : “ L ’ Oréal is proud to support this project dedicated to Notre-Dame and created by Histovery .
“ The terrible fire that struck the cathedral shocked and saddened people all over the world . This exhibition will be an opportunity to tell the story of this World
Heritage treasure through an innovative and engaging interpretive experience .”
Army General , Jean-Louis Georgelin , President of the Public Institution , responsible for the conservation and restoration of Notre-Dame de Paris , said : “ I would like to warmly thank L ’ Oréal for having made this immersive and innovative experience possible .
“ Thanks to Histovery ’ s expertise , visitors will now be able to experience the cathedral ’ s restoration site from the inside and discover the expertise and skills of the different trades that have come together .” x
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