Intelligent CXO Issue 02 | Page 66

FINAL WORD

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How a global pandemic impacted the future of retail

The global pandemic prompted a rapid acceleration of Digital Transformation built on identity security , with aims to win the loyalty of a new generation of shoppers . Emma Maslen , VP and General Manager , EMEA & APAC , Ping Identity , explains how the pandemic has prompted retailers to adapt the shopping experience and extend their ethos into online communities .
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