CXO INSIGHT

Tell us a bit more about Hyperoptic

Hyperoptic was founded in 2011 by Dana Tobak and her business partner , Boris Ivanovic . Previous to Hyperoptic , they started and managed Be Broadband in 2005 / 6 , prior to its acquisition by O2 . Be was the first to launch ADSL 2 + in the UK and offer Annex M for an increased upload speed . But they knew then that copper-based technologies would never truly deliver the speeds that people would need in future .

They could see the huge market opportunity for superior , faster and consistent connectivity and always had a full fibre company in mind for their next venture . So , they founded Hyperoptic to take the UK ’ s broadband infrastructure to the next level via creating a new full fibre infrastructure , offering 1Gb services and raising the level of expectations on the role of connectivity in British households .

Hyperoptic ’ s services are delivered via its own dedicated fibre network , which means that customers can always connect to the Internet at the speeds advertised – HD movies can be downloaded in less than one minute and 4K content can be downloaded in minutes .

How has the business grown since it first started ?

Hyperoptic ’ s initial business model focused on obtaining wayleaves from private and public landlords and installing a new infrastructure to those residents and businesses in the accessible buildings . It has now signed wayleaves and agreed partnerships with 250 + new build developers and freeholders , including large asset management companies , local authorities , housing associations , registered providers , RTMs and independent freeholders .

During its growth , Hyperoptic kept its proposition really simple . It offers its installation services to these stakeholders free of charge , and residents sign up and pay for services as with any other ISP , with extremely competitive prices and flexible packages . Hyperoptic services both high end flats and social housing , democratising access to the golden standard of connectivity . In every case , residents get access to dependable , consistent fibre speeds and performance .

Hyperoptic initially focused on connecting large apartment blocks , but now include smaller buildings and individual houses

Pascal Koster , Chief Technology and Innovation Officer at Hyperoptic

“ Our vision is to become the network provider of choice – with the best network and best service .”

The founders of Hyperoptic could see the huge market opportunity for superior , faster and consistent connectivity and every day makes sure British residents get access to dependable , consistent fibre speeds and performance . The broadband company is data-driven and acts on facts , rather than assumptions . Pascal Koster , Chief Technology and Innovation Officer at Hyperoptic , explains how the company has grown and its vision and goals .

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