Intelligent CXO Issue 02 | Page 19

INFOGRAPHIC
In the UAE , 78 % claimed they spend more than 30 minutes looking at their phone ’ s screen each day . The mobile is becoming a central hub in all parts of our lives – almost three quarters ( 72 %) said they have used their phones for shopping .
The share of those who use smartphones for fitness-related activities , or for banking stood at 69 %, as did the share of those who use them for transactions .
Our trust in technology
Trust is an important factor when choosing our mobile partner – 72 % of UAE respondents say that knowing their phone is secure is very important to them . Over half ( 60 %) admit to being worried about being scammed , with a surprising 47 % of Gen Zers ( 18 – 24-year-olds ) saying they have already been scammed .
WE ARE SO RELIANT ON OUR PHONES THAT WE TOUCH THEM AN AVERAGE OF 142 TIMES A DAY , SPENDING 18 HOURS AND 12 MINUTES A WEEK LOOKING AT THE SCREEN .
On a positive note , 19 % admit that they update their software straight away , followed by 17 % who let their software be updated at night automatically . However , almost half of the respondents ( 45 %) do not know if their phone has the latest security updates or not , leaving them vulnerable to threats and hackers .
Cutting down the churn
When it comes to how long UAE respondents keep hold of their phones , on average , they wait up to 18 months before changing them . As many as 71 % admit that they would like to keep their phone for longer , and 77 % would do so if the devices maintained their performance over time .
Respondents in the UAE are becoming aware about the brands they choose and ecological and sustainability concerns weigh on the minds of most . Fifty-seven percent actively seek out companies that offer a sustainable offering when making purchases , such as packaging and products . Additionally , over half of the respondents in the UAE ( 52 %) are concerned about the excessive electronic waste produced and 61 % make an effort to buy products that help the environment . x www . intelligentcxo . com
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